About Me

Hi, I'm Soni—— process whisperer, strategic operator, and the adaptable force you call when things get messy or you need vision translated into action.

Over the past 18+ years, I've led cross-functional initiatives that bring structure to chaos, whether that means launching crypto products, renegotiating software contracts, or rolling out comms strategies across enterprise orgs. I specialize in syncing strategy with execution—building systems, processes, and dashboards that actually work for the people using them.

I bring calm to chaos, clarity to cross-functional teams—and yes, there’s a dashboard for everything. I’m industry-agnostic and impact-obsessed, with a track record of translating ambiguity into action across tech, ops, comms, and beyond.

At my core, I’m a translator. Between engineers and execs. Creatives and compliance. Chaos and structure. If it's complex, cross-functional, and high-stakes, I'm probably already sketching the plan —with a color-coded timeline and a backup plan (or three).